Discovery Communications' Henry Schleiff, National Geographic’s Courteney Monroe and Condé Nast’s Dawn Ostroff have joined the lineup at Multichannel News' and Broadcasting & Cable's NYC Television Week.
The trio will engage in the roundtable discussion “Defining Your Core Brand” at The Content Show Nov.12.
Produced by MCN parent company NewBay Media, The Content Show is a conference and marketplace focusing on programming, development and distribution.
NYC TV week will also feature editions of ongoing event series Advanced Advertising, Next TV Summit & Expo, and the Business of Multiplatform TV, as well as award presentations, networking events and seminars.
Cable veteran Schleiff joined Discovery in 2009 and now serves as group president of Investigation Discovery, Destination America, American Heroes Channel and Discovery Fit & Health, which will rebrand in January 2015 as Discovery Life Channel. Prior to Discovery, Schleiff was president and CEO of Crown Media Holdings, Inc, the parent of the Hallmark Channels. and until 2006 was chairman and CEO of Court TV Network.
Monroe, who is currently CEO of National Geographic Channels U.S., oversees operations for all of National Geographic’s stateside networks, including National Geographic Channel, Nat Geo Wild and Nat Geo Mundo. Before joining Nat Geo in 2011, Monroe was executive VP of consumer marketing and digital platforms at Home Box Office, where she led marketing efforts for both HBO and Cinemax.
A former Lifetime executive, Ostroff is now president of Condé Nast Entertainment, where she shepherds the development, production and distribution of Condé Nast’s TV, film and digital video properties. Until 2011, Ostroff helmed the CW Network, overseeing the channel’s launch; before that she was in charge of UPN Network.
In the panel moderated by Broadcasting & Cable Editor-in-Chief Melissa Grego, the trio will discuss successful strategies for defining and building network brands beyond the television set.
The Content Show, and all of NYC Television Week, take place at the Affinia Manhattan.
For more information about the event and to register, visit: http://nyctelevisionweek.com.