Schneier Expands His A&E Horizons


New York -- Ron Schneier, fresh off a banner ad-sales year
for A&E Television Networks as its senior vice president of advertising sales, is
starting the new year with expanded duties and a new title, senior vice president of

Schneier, who joined A&E in 1985, will now oversee
affiliate sales, with Randy McKey, vice president of affiliate sales, now reporting to him
instead of to Whitney Goit II, executive vice president of sales and marketing for the

Schneier will also oversee ad sales for A&E's Biography
magazine spinoff, handled by Terry O'Neill, A&E's vice president of
corporate sales development.

Biography magazine advertising space has mainly been
sold on its own, but Schneier said A&E 'has put together some packages' in
combination with the primetime series. 'We're in the early stages of that,'
he said. 'It depends on advertisers' needs.' A packaged-goods account is
among the latest combo-package buyers, he added.

This past year wound up as 'very strong for A&E
and The History Channel -- their best years ever' in ad-sales volume, Schneier said,
noting that A&E rose by 25 percent and History 'basically doubled sales.'

Schneier -- who had concentrated on selling the networks to
ad agencies and their clients, and whose resume included stints at ad agencies
Tatham-Laird & Kudner and Wells Rich Greene -- said his first priority in his new
affiliate-marketing role will be to 'hear what the operators' and MSOs'
needs are.'