Discovery Channel's Scott Lewers, senior vice president of programming, is moving to sister network TLC as senior VP of multiplatform strategy, a position that will cut across business groups including digital, social, production, marketing, communications, programming and sales, the network said.
Lewers, whose new position begins immediately, will report to TLC general manager Nancy Daniels, the network said. He is charged with identifying opportunities to broaden TLC's audience reach across on-air, online and social platforms, a role similar to one he played at Oxygen prior to joining Discovery.
While at Discovery Channel, Lewers spearheaded new content for the network including Shark After Dark, the first live late-night Shark Week talk show, and championed the network’s digital content, including the record-breaking Skywire Live With Nik Wallenda, which won an Emmy for Outstanding Creative Achievement in Interactive Media -- Multiplatform Storytelling. Lewers won a 2012 Sports Emmy Award -- Outstanding New Approaches, Sports Event Coverage -- as part of the team behind Discovery Channel's Space Jump Live.
At NBCU Lewers was vice president of strategic multiplatform program planning & acquisitions at Oxygen Media, where he directed the network's strategy and overall programming direction across all platforms. Before that he was manager of programming, scheduling & acquisitions at Lifetime Entertainment.
Noting that TLC's audience is socially and digitally engaged, Daniels said Lewers's appointment "continues our strategy to leverage all of our platforms to create the most engaging experience to viewers, as we build an even stronger brand.”