Scripps Networks Making New Shows for Facebook

Mid-form video to appear in Watch and Spotlight sections

Scripps Networks Interactive said it will develop lifestyle shows for Facebook’s Watch platform and its Spotlight section.

The shows will be created by Scripps Lifestyle Studios. Some will be based on programs on Food Network, HGTV and Travel Channel. Other will be created exclusively for Facebook.

Related: Scripps Networks Recruits 'Digital Lifestyle Experts'

Terms of the deal were not disclosed.

Traditional TV companies have been creating content for digital platforms including Snapchat, YouTube and Twitter. Facebook has been looking to increase its presence in premium video and the premium video advertising market.

Related: Analyst Sees Problems With Discovery-Scripps Combination

“This partnership with Facebook is a great complement to our efforts to engage passionate fans with compelling, premium content on every platform,” said Henry Ahn, president of content distribution and marketing for Scripps Networks Interactive.

“Our digital strategy to reach younger audiences with original inspirational and aspirational content is a perfect fit for Facebook’s new video-focused platform,” added Vikki Neil, general manager of Scripps Lifestyle Studios.



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