Scripps Network Interactive made its first streaming video-on-demand deal, licensing hundred of episodes of shows from its lifestyle networks to Amazon Prime.
Analyst John Janedis of UBS estimated that the deal was worth about $15 million, small relative to larger deals done by programmers like CBS, Time Warner and Viacom. Janedis, in a research note, said the deal contains options that could make it grow over time.
Members of Amazon Prime will be able to view programming from Scripps Networks’ HGTV, DIY, Food Network, Cooking Channel and Travel Channel. Titles include Rachael Ray’s Week in a Day, Anthony Bourdain: No Reservations, Cupcake Wars, Diners, Drive-Ins and Dives; House Hundters, Iron Chef America and Yard Crashers.
Some of those shows will also be available for purchase and download from Amazon Instant Video.
“One of the guiding principles at Scripps Networks Interactive is to make our valued lifestyle content accessible to consumers wherever and whenever they want,” Henry Ahn, executive vice president of content distribution and marketing for Scripps Networks Interactive. “Licensing content from our extensive library to Amazon provides our millions of avid fans with yet another opportunity to engage with our entertaining and informative content. And the Amazon platform is a great complement to our branded products such as books, cookware, furniture and accessories, lighting and more.”
"The Scripps family of networks – including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel – airs some of the highest-quality and most popular unscripted lifestyle programming on TV today,” said Brad Beale, director of digital video content acquisition for Amazon. “We are excited to be the exclusive online-only subscription home for Scripps content and know our customers are going to love getting these great shows as part of Prime.”