Scripps Networks has closed a long-term, multiyear carriage deal with Time
Warner Cable that includes a 5 million-subscriber commitment for Fine Living,
its new luxury-lifestyle network, officials said Friday.
The affiliation agreement will boost overall distribution by nearly 12
million homes for Scripps' cable stable, which includes Home & Garden
Television, Food Network, Do It Yourself and Fine Living, the latter of which
will launch in early 2002.
Like Fine Living, DIY will be added to 5 million Time Warner homes during the
term of the deal.
The Time Warner agreement marks the first announced carriage deal for Fine
Living, and it is the first time Scripps has hammered out a long-term agreement
encompassing all four of its networks. Financial terms weren't disclosed.
Fine Living will get carriage in some of the upscale markets it has targeted
as part of the pact, according to Scripps.
Scripps' oldest networks, HGTV and Food, together will gain almost 2 million
additional Time Warner subscribers under the new contract. For example, Time
Warner will roll out Food at systems including Houston; Charlotte, N.C.; Tampa,
Fla.; Minneapolis; and Milwaukee by the end of the year.
Time Warner will launch DIY to 5 million new subscribers by 2003, which
represents the single largest commitment of any MSO to Scripps' third network.
DIY is now slated to reach 20 million homes by the end of 2003.
'Scripps Networks is doing a lot of things right,' Time Warner executive vice
president of programming Fred Dressler said in a prepared statement. 'They have
a proven track record for delivering information-based programs that inspire the
passions and lifestyle interests of the viewers, and that clearly differentiates
their networks from anything else on television.'
Dressler also noted that the categories Scripps covers are appealing to
viewers who are inclined to want digital cable.