Scripps Turns to Yahoo Veteran


Scripps Networks, which has doubled its interactive ad-sales revenue in each of the past two years, hired Yahoo veteran Deanna Brown for the newly created position of president of its interactive group.

Brown brings to Scripps Networks more than 20 years as a strategic business executive with expertise in new businesses in media, entertainment and technology. Most recently, she served as general manager of Yahoo Media Group's Lifestyles business unit, where she repositioned Yahoo Health and launched Yahoo Food.

Her previous experience includes serving as vice president and GM of the Life Management division of AOL, where she led numerous initiatives including a Diet/Fitness area, a Billpay product and a coupon offering. Brown also was responsible for the relaunch of AOL's Food, Finance, Research & Learn; and Home and Real Estate verticals.

"Deanna is exactly the person we need to add to the tradition of innovation and growth that Scripps Networks has built in the interactive space,” Scripps Networks president John Lansing said in a prepared statement. "With her experience and leadership skills, we will continue to extend our interactive business beyond our existing brands to include the entire food and shelter categories.”

Scripps Networks is the fastest-growing division of E.W. Scripps, posting revenue of more than $1 billion in 2006.

Scripps Networks' flagship brands -- Home & Garden Television and Food Network -- are the leading Web sites in the home and food genres. The interactive properties created by Scripps -- which include one-dozen broadband channels focused on topics such as kitchen, bath design, gardening, crafts and healthy eating -- attracted an average of more than 13 million unique visitors per month in 2006.

Brown -- whose career also included development of several interactive brands at Conde Nast and a stint as president of Brill Media Holdings -- said the timing is right to make the move to Scripps Networks, where she will report directly to Lansing.