SCTE Cable-Tec Expo 2010: SeaChange, BlackArrow Team On Dynamic VOD Ads

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New Orleans - SeaChange International and BlackArrow are working to jointly develop a targeted-advertising solution for multichannel video operators in North America.
The vendors are integrating SeaChange's AdPulse On Demand ad system and Adrenalin video back-office with BlackArrow's Advanced Advertising System, to help operators more quickly deploy dynamic VOD advertising. The joint solution is expected to be released in early 2011, and the companies eventually plan to add support for ad delivery to Web and mobile platforms.
"The growth of dynamic advertising in VOD requires key solutions providers to offer a seamless, comprehensive advertising platform for cable operators and programmers," BlackArrow president Nick Troiano said in a statement. "Our joint, integrated solution with SeaChange will help the industry to resolve core cost and complexity issues, while accelerating the development of new advertising revenue streams."
SeaChange president Yvette Kanouff added that the joint solution "should be high on the list of any operator anticipating the launch of targeted VOD advertising services."
Investors in privately held BlackArrow include Comcast Interactive Capital, Cisco Systems, Intel, NDS Group, Mayfield Fund and Polaris Venture Partners.