ATLANTA — SCTE/ISBE has announced a 10-year plan for Cable-Tec Expo that will include frequent stops at cable industry hubs Denver and Atlanta, increased commitment from the MSO community and broad measures designed to increase sales interaction for exhibiting companies.
Following 2019’s 50th anniversary event in New Orleans (Sept. 30-Oct. 3), the organization’s signature trade show will visit Denver and Atlanta multiple times through 2029, while making one-time stops in Philadelphia and Washington, D.C.
MSO sponsors, meanwhile, will take the lead in creating program content, securing speakers and ensuring participation by senior leadership. SCTE/ISBE will also implement broad measures to enhance the value proposition for exhibitors, working to increase interaction with customers and potential customers through reconstruction of the Cable-Tec Expo Exhibitor Committee.
“Our goal with this plan is to continue to build the relevance and value of Expo as a platform for driving learning and development, applied science and technology leadership for the next decade,” said Bill Warga, VP of technology for Liberty Global and chairman of the SCTE/ISBE board of directors.