The Society of Cable Telecommunications Engineers has promoted Bill Schankel to vice president, marketing, where he will head up the organization’s marketing, communications and business development activities.
Schankel, who joined the SCTE marketing team in 2007 and most recently served as senior director of marketing, oversees the development and execution of strategies aimed at increasing visibility, industry awareness and sponsorship revenue for SCTE across multiple industry sectors, the Society said. He also works closely with the SCTE Foundation on areas such as fundraising and marketing.
“As SCTE continues to expand in mission and in membership, it’s essential that we build value within two constituencies: the operators, vendors and members who are the backbone of the industry today, as well as the technology leaders who can help the industry grow in the future,” said Mark Dzuban, president and CEO of SCTE, in a release. “With his leadership, expertise and innovative spirit, Bill Schankel is aligning SCTE’s marketing and business development efforts with the current and future needs of the industry.”
Prior to SCTE, Schankel was director, membership services for the New Jersey State Bar Association. He is a graduate of Lycoming College, and holds an MBA with a concentration in Marketing from DeSales University. He also is an alumnus of the SCTE-Tuck Executive Leadership Program with Tuck Executive Education at Dartmouth.