ATLANTA -- SCTE has announced a 10-year plan for Cable-Tec Expo that will include frequent stops at cable industry hubs Denver and Atlanta, increased commitment from the MSO community and broad measures designed to increase sales interaction for exhibiting companies.
Following 2019’s 50th anniversary event in New Orleans, the Society of Cable Technology Engineers’ signature trade show will visit Denver and Atlanta multiple times through 2029, while making one-time stops in Philadelphia and Washington, D.C.
MSO sponsors, meanwhile, will take het lead in creating program content, securing speakers and ensuring participation by senior leadership. Meanwhile, SCTE will also implement broad measures to enhance the value proposition for exhibitors, working to increase interaction with customers and potential customers through reconstruction of the Cable-Tec Expo Exhibitor Committee.
Announcement of the 10-year plan comes with the backer’s of this year’s Cable-Tec Expo event, kicking off Tuesday in Atlanta, expecting robust attendance.
“Our goal with this plan is to continue to build the relevance and value of Expo as a platform for driving learning and development, applied science, and technology leadership for the next decade.” said Bill Warga, VP of technology for Liberty Global and chair of the board of directors for SCTE, as well as its sibling org, the International Society of Broadband Experts.
“What’s fueled the success of Cable-Tec Expo in recent years has been the willingness of operators, vendors, and our partner organizations to make the event a priority for their teams,” added Tom Adams, executive VP of field operations for Charter Communications and vice-chair of the SCTE•ISBE Board of Directors. “Our plan is designed to provide a framework that will help the industry as a whole continue to leverage the power of Expo to promote technical excellence and innovation that can drive bottom line results.”