"Mark's vast experience and consistent record of success in the field of affiliate sales lends itself ideally to the growth of The Horror Channel," CEO Nicholas Psaltos said in a prepared statement. "His work over the years with a variety of cable entities has sparked these companies to grow their subscriber bases exponentially."
Zelenz will report directly to Psaltos and will be responsible for orchestrating cable, satellite and new-media carriage agreements throughout the United States.
Prior to joining Horror, Zelenz was responsible for building up the Eastern-region affiliate-sales team for English-language Latino network Si TV. He is also a veteran of Bloomberg Television, where he headed up cable and satellite sales.