SeaChange International Inc. has debuted transcoder software that allows
cable operators to repurpose ads, programs, movies and other video for digital
channels, video-on-demand and high-definition TV.
SeaChange said Time Warner Cable systems in Houston and San Antonio were
using the software to place analog ads in digital-tier channels.
The vendor added that the software supports MPEG-2 (Moving Picture Expert
Group) and MPEG-4 formats, along with all HD formats.
The software will allow MSOs to place ads in HDTV programming or convert
content for VOD storage.