About a month after naming a new chairman and announcing the departure of its CTO, SeaChange’s exec team is shifting and moving again.
The multiscreen software and advanced advertising specialist on Thursday hired industry vet Paul Crann to SVP of product management and solutions architecture, and upped Mitchell Chun to SVP of business development. Both report to SeaChange COO Ed Terino.
Crann will head up SeaChange’s OTT, multiscreen backoffice, advertising, home gateway and social media analytics products. He most recently was with BTI Systems, and is also late of Ascend Communications, AT&T, Avici Systems, BigBand Networks (now part of Arris) and Omnipoint Communications.
Chun, who joined SeaChange via its acquisition of media analytics and measurement firm Timeline Labs in February, is now tasked with evaluating and executing on SeaChange’s technology and distribution alliances and supporting SeaChange’s “NewCoin” TV audience measurement joint venture. Chun has previously held exec and strategy roles at Fox, Universal Pictures and Yahoo and startups such as Zazzle and 5to1.com.
"SeaChange continues to sharpen its core competencies in software product creation and market delivery for our video service provider customers through top talent like Paul and Mitchell," said SeaChange CEO Jay Samit, in a statement. "I'm pleased to welcome Paul to our family and congratulate Mitchell on his promotion. Their focus on optimizing internal resources and expanding strategic alliances globally will strengthen SeaChange's core market performance and enable us to establish our software innovations with broadcasters and emerging OTT providers."