As SeaChange International launches Adrenalin, its new back office product, this week at SCTE Cable-Tec Expo in New Orleans, the company will also be pitching its international experience in delivering content to multiple screens as an important selling point for the new system, which is designed to help operators expand their TV Everywhere initiatives.
At SCTE SeaChange will be providing on-demand and broadcast streaming demonstrations of its fourth generation Adrenalin software delivering content settop boxes, iPads, Android smart phones, PS3 game consoles and other devices.
The first release of Adrenalin won't occur until early 2011 but in recent months, SeaChange has also started working with a number of international operators to provide content to multiple devices, including U.K. cable operator Virgin Media, where SeaChange's technology is being used to deliver content to three screens. Other international companies, including StarHub in Singapore, 3 Italia and Vodacom, are using SeaChange to deliver content to mobile devices.
These deployments don't involve the full Adrenalin product but some of these international operators are planning to deploy Adrenalin and the deployments show, SeaChange executives argue, that they have developed workable multiplatform solutions that can be easily upgraded to the full Adrenalin solution.