SeaChange, icueTV Link Up For T-Commerce


Extending a push into "shopping-on-demand," SeaChange International will integrate its Watch & Buy video-on-demand T-commerce application with icueTV's transaction and fulfillment services platform to let cable subscribers buy DVDs and related merchandise.

Using SeaChange's Watch & Buy application, DVD versions of on-demand movies can be purchased on-screen and shipped to the viewer's home, or digital versions can be downloaded to a PC or mobile device.

SeaChange Watch & Buy is available as a free upgrade for the company's active VODlink customers. Watch & Buy includes a lightweight set-top application, user interface customization and fully managed back-end order fulfillment. The platform will provide e-commerce capabilities across mobile and PC devices in the future, according to the company.

SeaChange Watch & Buy app

"The integration between SeaChange and icueTV opens the way for television operators to launch TV commerce by directly integrating a fulfillment solution with our VODlink applications platform, which is already deployed in millions of homes around the world," Anthony Landamia, SeaChange's general manager of advanced applications, said in a statement.

Cherry Hill, N.J.-based icueTV previously announced a partnership with Comcast Media Center to offer icueTV's applications to cable operator customers through its HITS Advanced Interactive Services suite.