SeaChange, Visible World Team Up

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SeaChange International Inc. announced Thursday that it's partnering with
Visible World Inc. to enable cable systems to carry targeted advertising.

SeaChange said it will help to make targeted ad sales a more widespread
opportunity for cable operators on every current SeaChange video-server
platform, including ad insertion, video-on-demand and broadcast.

Unlike other targeted-advertising ventures that focus on targeted-ad
delivery, this one will also concentrate on ad creation, Visible World president
Seth Haberman said in a prepared statement.

Visible World -- a technology-service company formed in February 2000 and
funded by such major ad agencies as WPP Group plc and Grey Advertising Ventures,
as well as news-wire service Reuters -- will concentrate on the creative needs
of advertisers.

As part of its announcement, SeaChange said it has been issued a warrant to
purchase shares of Visible World's capital stock representing a
minority-ownership position.

The combination of the two companies' expertise will enable the creation of
'thousands of versions of a single commercial, each one customized in message,
look and feel' and delivered to individual cable homes, the companies said in
their announcement.

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