SeaChange International Inc. announced Thursday that it's partnering with
Visible World Inc. to enable cable systems to carry targeted advertising.
SeaChange said it will help to make targeted ad sales a more widespread
opportunity for cable operators on every current SeaChange video-server
platform, including ad insertion, video-on-demand and broadcast.
Unlike other targeted-advertising ventures that focus on targeted-ad
delivery, this one will also concentrate on ad creation, Visible World president
Seth Haberman said in a prepared statement.
Visible World -- a technology-service company formed in February 2000 and
funded by such major ad agencies as WPP Group plc and Grey Advertising Ventures,
as well as news-wire service Reuters -- will concentrate on the creative needs
As part of its announcement, SeaChange said it has been issued a warrant to
purchase shares of Visible World's capital stock representing a
The combination of the two companies' expertise will enable the creation of
'thousands of versions of a single commercial, each one customized in message,
look and feel' and delivered to individual cable homes, the companies said in