Seahawks Spur Comcast HD, DVR Sales


The National Football League’s Seattle Seahawks are spiking Comcast Corp.’s sales of HD set-tops and digital-video recorders.

The MSO said Wednesday that overall demand for HD boxes and DVRs is up 35% in Washington state this month versus January 2005.

Comcast added that its six retail kiosks in area shopping malls have seen demand for HD set-tops and DVRs rise 80%.

More than 100 fans gathered around the HDTV sets at the Comcast retail kiosk in the Alderwood Mall last Saturday to watch the Seahawks defeat the Washington Redskins. The Seahawks host the Carolina Panthers in Sunday’s National Football Conference championship game, with the winner advancing to the Super Bowl.

“Without a doubt, the Seahawks’ victories are sparking interest in high-definition television and digital-video recorders,” Comcast vice president of marketing and sales, Washington market Tom Pierce said in a prepared statement,.

“We anticipate that the strong demand for our HDTV and digital-video-recorder services we experienced during the holidays will continue through the Super Bowl in February, because no matter what team you are rooting for, there is nothing like watching football in high-definition,” he added.