Seeking Olympic TV ‘Rock’ Stars


This is one of the wackiest reality pitches we’ve seen recently, and it’s reportedly coming to an NBC channel in 2010 as part of its Olympic related programming. An entertainment and sports marketing agency, mktgpartners, plans to hold tryouts across the country. It will cast show five men and five women, 18 and older, who agree to spend six months training, eight hours a day, to form a team to go to the 2010 Olympic Games in Vancouver, B.C.

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The company, partnered with Carr-Hughes Productions, will produce nine 30-minute episodes and a one-hour finale.

All you have to do to make it on the show is show some expertise in curling. Yep, the sport with the bowled rocks and the fierce broomsmanship. And just to make it sexier, the skein is to be called Rockstar Curling. Apparently, though, the Toronto Starwas off base when it reported on Feb. 11 that NBC hoped to lure Jon Bon Jovi, Bruce Springsteen and other curling supporters slash real rockers onto the show.

In the release that crossed our desk, mktgpartners CEO Charlie Horsey refers to the concept as “American Idol meets the Olympics.”

Rock on.