Seeso Has a New Leader

Comedy-focused SVOD service being by Maggie Suniewick as Evan Shapiro departs NBCU
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Evan Shapiro has left NBCUniversal and the comedy-focused SVOD service he’s been heading, is now being run by Maggie Suniewick,  president of NBCU digital enterprises, an industry source confirmed.

Vulture first reported on the changes at Seeso, the service that was launched in January 2016 and sells for $3.99 per month.

Vulture noted that Shapiro had been reporting to Suniewick since last October. Seeso will continue to report to Suniewick, a source said. The publication also cited sources indicating that the future of Seeso was up in the air, and it final fate is in the hands of Suniewick, who reports to NBCU CEO Steve Burke.

NBCU has been in pruning mode, as it recently decided to close down two traditional cable channels: Esquire, a men’s-targeted joint venture with Hearst, and CLOO-, a crime-themed network. NBCU has also set a rebrand of Oxygen as a channel focused on true crime.

NBCU, meanwhile, has not announced any changes for Seeso.

“Evan has created a slate of remarkable comedy programming, and put together an incredibly talented team. We’re proud of the work we’ve done together and wish him all the best,” Suniewick said in a statement to Vulture.

NBCU has not announced sub numbers for Seeso, but Vulture, citing industry sources, put its paid base in the “low hundreds of thousands.”

In addition to a stand-alone offering, Seeso has also secured distribution via Amazon Channels, the SVOD aggregation for Amazon Prime, and VRV, a recently launched SVOD aggregation service from Ellation focused on anime, animation, gaming, comedy, fantasy and technology. 

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