'Seinfeld' Cast Helps 'Curb' Be More Enthusiastic With Viewers


The reunion's that not a reunion helped HBO's Curb Your Enthusiasm score its most-watched episode in five years.
The Oct. 4 installment of the Larry David comedy, the third of its seventh season, averaged 1.6 million viewers in its 9 p.m. premiere, according to Nielsen. After coupling the encore at 10 p.m., the episode, which featured the cast of David's venerable sitcom Seinfeld, garnered 2.6 million watchers.

The premium network said the first episode of Curb's seventh season on Sept. 20 grossed 4.8 million watchers, when its multiple airings, and DVR and HBO On Demand were combined. That total was 28% higher than its sixth season's average, when measured against the gross audience metric.

The sixth-season finale of Hollywood buddy series Entourage at 10:30 p.m. averaged 2.5 million viewers, up 21% when compared to last season's finale; it cumed 3 million viewers for Sunday night when combined with its 11:45 p.m. encore. For its sixth season to date, Entourage counted a gross audience of 8.5 million viewers per episode, the most in its history, and up 44% when compared to last season.
Rookie comedy Bored to Deathscored the most viewers of its three airing to date on Oct. 4, playing before 1.1 million in its 9:30 p.m. debut. Another 400,000 watched the replay at 11:15 p.m. The series' first installment scored a gross audience of 4.1 million, when its replays, DVR and HBO On Demand viewing is accounted for.

The gross audience has become a favored measure for HBO, as officials at the premium service talk up its ability for subscribers to check out programming on their own schedule.

To that end, the second season of vampire series True Blood has built its viewing base dramatically. Indeed, by factoring in encores, DVR viewing and HBO On Demand showings, True Blood averaged 12 million viewers per episode, making the Anna Pacquin-starrer HBO's second-ranked series behind The Sopranos.