Sen. Rockefeller: Do Not Track Is Not on Track

Schedules Hearing to Find Out Why There Has Been Lag in Implementation
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Sen. Jay Rockefeller (D-W.Va.) has scheduled a hearing for April 24 on progress on industry voluntary do-not-track standards and it looks like industry should not expect any laurels.

Rockefeller suggested Wednesday that insufficient progress has been made.

"Industry made a public commitment to honor Do-Not-Track requests from consumers but has not yet followed through. I plan to use this hearing to find out what is holding up the development of voluntary Do-Not-Track standards that should have been adopted at the end of last year."

No witnesses have been announced.

Rockefeller last month reintroduced legislation that would mandate that companies who collect personal information online get the affirmative permission of the person whose information is being collected. Violators could be fined up to $15 million.