SES Americom Fires Up ‘HD-PRIME’


Gather up the welcoming committee: SES Americom Inc.’s “HD-PRIME -- America’s Cable Neighborhood" is in business.

The company said inaugural program distribution aboard the “A2100” Lockheed Martin spacecraft that became its AMC-10 satellite began at 4:01 a.m. (EST) Tuesday.

AMC-10 is residing in its operating orbital position at 135 degrees west longitude. The other half of the Neighborhood, AMC-11 -- which is being readied for launch from Cape Canaveral, Fla., May 19 -- will begin operating from its orbital slot at 131 degrees west longitude later this year.

Programmers slated to use HD-PRIME include A&E Television Networks, C-SPAN, Court TV, Crown Media Holdings Inc., Discovery Communications Inc., E! Networks, HSN, In Demand, Lifetime Entertainment Services, NBC, QVC Inc., Scripps Networks, Viacom Inc. and The Weather Channel.