Comcast’s decision to move product design in-house scored some prestigious kudos from the design community as three of products tied to the company’s X1 platform came away with Red Dot Design Awards.
Comcast netted Red Dot awards, which are evaluated by an expert jury, for three products tied to its X1 platform – the Xfinity XG1V4 (a 4K set-top box ); the Xi5 (an HDR-capable wireless set-top box); and a new, more compact voice remote called the XR15, which eliminates keys that are rarely used and employs keys that are “tactically differentiated and can be identified by touch” and light up when the remote is in the user’s hand.
Comcast has been deploying the Xi5 for a few months, recently started to deploy the new 4K box, and expects to launch the new remote control later this year, the company confirmed.
In a blog post about the design award selections, Tony Werner, Comcast’s president of technology and product, recognized the work of Tom Loretan, the company’s SVP and executive creative director, and Fraser Stirling, Comcast’s SVP of hardware development.
“We love these designs, not just because they are simple, attractive and elegant, but because they reflect the journey we have taken as company to evolve our products,” Werner wrote. “And we’re getting great feedback from our customers too. In a world where people interact with a device like a remote every day, and display things like set-top-boxes in their busiest rooms, it’s not enough that they simply work as intended.”
For the 2017 awards, Red Dot recognized designs in 47 categories, including home and bedroom furniture, lighting and lamps, household appliances, sports equipment, watches, glasses, cars, TV and home entertainment, cameras, and mobile phones, tablets and wearables.