Shakira will become the first artist to benefit from MTV International’s “MTV 5 Star” marketing alliance, the programmer said Thursday.
MTV International’s television, Internet and mobile platforms in the Asia-Pacific region, Europe, Latin America and Russia will all be in play, as the programmer is teaming up with Sony BMG and Epic Records in support of the Latin superstar’s release of Oral Fixation Vol. 2 Nov. 28.
MTV's international networks will debut four MTV 5 Star - Shakira exclusive 30-minute shows.
The programmer will also provide online users with an exclusive full-length stream of songs from Oral Fixation Vol. 2 one week prior to the CD’s release.
And a series of exclusive Shakira mobisodes will debut internationally for wireless-phone users over the next few months.
“Music is at the core of what MTV signifies for our audiences, and MTV 5 Star is our first-ever multiplatform new-music initiative internationally,” MTV Networks International vice president of music marketing and talent/artist relations Jesus Lara said in a prepared statement.