Shammo: Mobile TV New Way To Think About Content

Telco Will Launch Multicast Mobile Video Product Next Year
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Verizon chief financial officer Fran Shammo shed some additional light on the telco’s planned LTE multicast mobile television product scheduled to launch next year, adding that it will more akin to an on-demand content service rather than a linear offering.

Verizon has said it will launch the product, which is a more bandwidth-friendly way to deliver live TV to mobile devices, by the middle of next year. While details are still scarce, Shammo said the offering will be less like a traditional linear video service and more like its current mobile video deal with the National Football League.

“Don't think of it as linear TV programming,” Shammo said at the UBS Global Media & Communications conference Tuesday in New York . “It is very different content.”

Shammo added that Verizon’s current NFL deal allows it to offer subscribers  the ability to watch any NFL game on a regional basis on Sunday and on a national basis on Sunday, Monday and Thursday nights.

“That's the kind of content deal that we're looking at, something that you can take over mobile but has nothing to do with a linear TV or satellite subscription TV, and that's the difference,” Shammo said. “So this is a very different way to think about content.”

Just what content that will be remains to be seen. Shammo hinted that the mobile product will be different than an online over-the-top service simply because of the viewing device.

“You're not going to replay an episode, a TV episode on a mobile handset,” Shammo said. “That's not what the user wants. So, it's a very different usage case and you'll hear more about that as we come out in 2015.”