‘Sharknado 3’ Ratings Sink

Syfy’s Sharknado 3: Oh Hell No! didn’t have the same ratings bite as the franchise’s 2014 version.  

The third installment in Syfy’s Sharknado franchise drew 2.8 million viewers, 27% below the 3.8 million viewers garnered for the July 2014 Sharknado 2: The Second One film, according to Nielsen. Sharknado 3 was toothier from a ratings perspective than the original Sharknado movie, increasing the audience by 103%, said Nielsen.

Among adults 18-49 Sharknado 3 was down 33% from Sharknado 2 and down 32% among adults 25-54.

Sharknado 3 was the most watched show on cable last night among total viewers. Syfy earlier today announced it has already greenlit Sharknado 4 for next July.

The movie was a big hit on the social media front, generating some 2 billion Twitter impressions, according to Syfy.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.