Canadian cable operator Shaw Communications is teaming with Corus Entertainment to provide a range of video-on-demand content in 3-D format.
Shaw's VOD and Corus' Movie Central services will roll out a range of ongoing 3-D content, including feature films, family programming, sports, concert events and specials.
The operator's initial schedule of 3-D content, set to launch this summer, will include NASCAR: The IMAX Experience and Warner Bros. films Journey to the Center of the Earth 3D and Deep Sea 3D, a documentary narrated by Kate Winslet and Johnny Depp.
The service will use anaglyph 3-D technology, which produces a three-dimensional image using red and blue color filters. Shaw said it will provide free red-and-blue 3-D glasses to all its subscribers.
"We are convinced that 3-D is the next big breakthrough for enhancing the in-home entertainment experience, and we are committed to developing the content and advancing the technology to support this," said Shaw CEO Jim Shaw in a statement. "With the recent success of 3-D theatrical films at the box office and with an expanding lineup of live action and animated 3-D content in the works, there is clearly a growing excitement and appetite for 3-D entertainment and Shaw is at the forefront of this innovation."
CableLabs and the Society of Cable Telecommunications Engineers, among other groups, are exploring what standards may be necessary to deliver 3-D TV technologies that use more advanced techniques than anaglyph 3-D.
Shaw, based in Calgary, Alberta, serves 3.4 million customers.