Canada's Shaw Cablesystems G.P. is the latest MSO to jump into the
video-on-demand market with the rollout of the service in its Calgary home
Beginning Sept. 4, Shaw will offer the service to Internet customers who also
subscribe to digital cable via their 'High-Speed' or 'Lite-Speed' Internet
connection and digital set-top box.
The VOD service will include full VCR/DVD functions such as pause, rewind and
fast-forward. Customers can watch a selected title for up to 48 hours.
To fuel the VOD library, Shaw has struck a long-term deal with Hallmark
Interactive to provide more than 300 titles. The MSO expects to strike more
deals with Hollywood film and video outlets in the coming months.
'This is a value-added service that only we can deliver over our advanced
two-way network,' Shaw president Peter Bissonnette said. 'Video-on-demand is one
of the most significant advances in television technology, and we believe it
will usher in a new era of interactive and customer-controlled television
Plans are to extend the service to high-speed Internet customers in most of
Shaw's remaining Western Canada territories in the next six to eight