Shazam said ABC’s Jimmy Kimmel Live has become the first late night “Shazamable” show, meaning it supports the company’s second screen app, which uses automatic content recognition (ACR) technology to trigger interactive apps that sync up with the live program.
The first Shazam-based interaction on the show occurred during the Monday night (September 30) airing during the performance of The Lumineers. The app enabled users to unlock a free track download from The Lumineers’ recently released deluxe edition album and to access a list of other songs performance during the show with links to purchase or share them.
Shazam also plans to offer a free download from John Mayer during his performance on Jimmy Kimmel Live’s airing on Thursday night (October 3). Shazam is also connecting users to the Jimmy Kimmel YouTube channel and the show’s music channel at any other time during each evening’s show.
Shazam claims to support more than 160 channels, 100 million U.S. users, and 375 million registered users worldwide. In July, America Movil, the carrier led by billionaire Carlos Slim, invested $40 million into Shazam, which is using the funds to accelerate its music business, its drive into television, and on product R&D.
Rich Riley, a former Yahoo exec, was named CEO of Shazam in late April, on board to set the company’s “next stage growth and IPO.” Shazam has not said when it might pull the trigger on a public offering.
Shazam said its engagement rates are driving about $300 million in digital music sales annually.