As part of an ongoing push to expand its second screen work TV players, Shazam has hired Jonathan Block-Verk in the newly created role of executive VP of strategic partnerships, head of television.
In the new post, Block-Verk will oversee the company’s business relationship with cable, broadcast, programming and multichannel video providers.
B&C had reported on November 11th that Block-Verk would be stepping down from his position as president and CEO of the PromaxBDA marketing association to pursue another opportunity. He had held the top post at PromaxBDA for six years.
The hiring of Block-Verk is the most recent example of how Shazam has been bringing in executives with extensive experience in television to bolster its alliances with the broadcast and cable industries. Earlier this year, Shazam hired Kevin McGurn, formerly of Hulu, as its new chief revenue officer and Daniel Danker, formerly of the BBC, as its new chief product officer.
Read the full story at Broadcasting & Cable.