Shield Lifts FX into Primetime's Top 10

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Riding the strength of The Shield's debut, FX vaulted into basic
cable's top 10 in primetime last week.

Buoyed by a 4.1 household rating for the police series' March 12 debut -- the
fourth-highest-rated show of the week and the highest-rated series premiere in
the medium's history, according to network officials -- FX averaged a 1.4 to
finish seventh overall March 11 through 17.

That compares with FX's 0.8 and 0.7 primetime household averages during the
previous two weeks and a 0.6 average during February.

Lifetime Television was tops for the week, averaging a 2.4 household rating,
according to a Turner Entertainment Research analysis of Nielsen Media Research
data.

That performance easily outdistanced USA Network's 2.0, an average that
benefited from the 4.0 it garnered with its March 17 airing of Adam
Sandler-starring Big Daddy, basic cable's fifth-highest-rated show of the
week.

Nickelodeon was third with a 1.9 household average, topping a trio of Turner
Broadcasting System Inc. channels -- TBS Superstation, Cartoon Network and
Turner Network Television -- each with a 1.5 average.

With FX seventh, Fox News Channel (1.2), Discovery Channel and Sci Fi Channel
-- the latter aided by its Firestarter: Rekindled miniseries March 10 and
11 -- rounded out the top 10, both averaging a 1.1.

Cable News Network averaged a 0.9 in primetime for the week.

On the adult-demographic beat, USA, lifted by Big Daddy, ranked first
in primetime among the 18-through-34 set with an average of 652,000 of those
viewers.

MTV: Music Television, scoring with an installment of Real World X1
and the second episode of The Osbournes March 12, was second for the
week, averaging 460,000 of those watchers.

USA also grabbed the top spot among adults 18 through 49 (1.26 million) and
25 through 54 (1.17 million), while TBS (987,000) and Lifetime (1.14 million)
placed second among the respective groups.

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