Shields Tapped As NBCU VP Global Policy Strategies, Alliances
New Gig Will Emphasize Strengthening IP Protection For Content
NBC Universal has named Cory Shields executive vice president, global policy strategies and alliances. The announcement was made today by NBC Universal President and CEO Jeff Zucker.
In this newly created position, Shields, who has been serving as executive vice president of communications since June 2006, will play an integral role in advancing NBC Universal's global agenda for strengthening IP protection for the company's content around the world, as well as for continuing to build strong alliances with other IP-intensive industries, labor unions and other organizations focused on protecting jobs and growing the U.S. economy.
"The lifeblood of a media company is its intellectual property, which is why I've asked Cory to take on this crucial challenge," said Zucker in a statement. "It makes great sense to have a high-level communications professional wholly dedicated to our global IP agenda. Cory has the right mix of skills and experience to be a very effective strategist on this highly complex issue."