ShopNBC Using Informatica ‘PowerCenter’

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ShopNBC has begun using Informatica Corp.’s "PowerCenter" data-integration platform, the vendor announced Monday.

PowerCenter assists the home shopping network with its merchandising selections by providing data on viewer sales from past broadcasts.

The software analyzes up-to-the-second integrated sales, shipment, inventory and other historical information.

ShopNBC reaches more than 60 million households.

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