ShopNBC will bolster its programming roster this summer with a variety of formats that marry entertainment and merchandising.
Omaha Steaks, the nation's largest direct-response retailer of gourmet steaks and frozen foods, will join the shopping network on July 12. Three days later, "Big Blue" is slated to begin featuring some of its personal computers on The IBM Show.
On August 8, ShopNBC viewers will have a chance to purchase goods from Internet brand-name and closeout merchandiser Overstock.com, which proffers goods in the housewares, sporting goods, toys and electronics categories.
Come September, ShopNBC will showcase Beverly Sassoon's new line of VitaOrganic SkinCare.