Shopping Net Goes Mobile

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HSN said Monday that it has launched an application for Apple iPhone
and iPod Touch users that will allow them to watch the home-shopping channel's programming on
the go.

HSN will make live TV, including its library of original
videos, HSN programs like Today's Special,
Items Recently Aired, and hosts,
featured designers and its products available through the application. In
addition, the HSN Shop App will have a set of new features, including the
interactive Shake2shop, which, with a simple shake of the device, generates
random product recommendations as well as deals and promotions targeted at HSN's
mobile customers.

HSN Shop App

"Our customer is
fashionable and discerning, and thrives on information, ideas and discovery,"
said HSN CEO Mindy Grossman in a statement. "HSN strives to be the true
multichannel experience, and this new iPhone app now allows our customer to
take HSN with her, anytime, anywhere, and be that reliable, ‘on-the-go'
resource for lifestyle information she craves."

Users will also be able to make purchases through the
application, wither by calling HSN directly or by using the device's browser to
purchase an item. Items can also be saved for later purchase, or emailed to a
friend.

The iPhone/iPod Touch application is available for
download on Apple's iTunes Store
as well as HSN's Web site. HSN plans to offer an online tutorial
to help walk users through the various features and fundamentals of the
application.

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