Following the trend of other trade-show producers, executives of the National Association of Television Programming Executives said their annual meeting will be shorter (three days, not four) and cheaper ($150 for NATPE membership and convention admission for program buyers).
The Jan. 18-20 meeting has been moved to Las Vegas in response to the broad membership thumbs-down on the 2003 site, New Orleans.
Attendees objected to scattering the meeting to eight hotels, NATPE president and chief operating officer Rick Feldman said. The 2003 meeting will be contained in the Sands Expo Center and Venetian Hotel in Las Vegas.
Acknowledging the downturn in the entertainment business and consolidation-fueled layoffs, NATPE also urged unemployed executives to attend the trade show. The trade group has partnered with Korn/Ferry International Inc. and will solicit the resumes of former executives for a database that can be accessed by NATPE members both at and away from the trade show.
Feldman said NATPE may be able to break even, even with the low-cost entry strategy. If not, the organization has a war chest fueled by successful shows of the past.