Spike TV is hoping “The Force” will be with it as it looks to carry the strong April audience performance of its Star Wars telecasts into the spring and summer — and launches several new original series.
Already the network's Star Wars telecasts — which drew a whopping 52.6 million viewers to Spike during its two week run in run in April — have lifted the ratings fortunes of two original series, DEA and Ultimate Fighter, according to Spike president Kevin Kay. The network last week announced a new programming slate that Kay hopes will continue to keep viewers — particularly its target audience of young males — tuned in to the network.
“I think we're on a roll,” Kay said. “The reason we bought Star Wars, beyond the fact that we knew it was big and had a tremendous fan base, was to help us launch other shows because those tentpole movies give you a platform to get people's attention.”
Indeed, the network's reality series DEA — which looks at a group of special agents and task-force officers in the Detroit division of the Drug Enforcement Agency, from Al Roker Entertainment — is averaging 1.1 million viewers since its April 2 debut. That's up 26% from the syndicated highlight show Whacked Out Sports, which aired during DEA's Wednesday 11 p.m. time slot in 2007.
Further, the series has posted triple-digit increases in Spike's key demos of men 18-34 (353,000, up 149%) and men 18-49 (582,000, up 131%.)
“We really felt good about the show but we wanted to give the show an opportunity to be seen, and I think that when you have a franchise like Star Wars that you can bring 3 million to 4 million viewers to, and you can promote DEA, it paid off big for us and helped us across the board.”
The seventh-season premiere of The Ultimate Fighter, the network's popular mixed martial arts reality series, has also pinned down a strong ratings performance during the month of April, averaging 515,000 viewers among men 18 to 34 — the show's best performance in the demo since season four in 2006.
Up next on the original series front for Spike is Factory, the network's first scripted comedy series, which will launch June 29 and looks at the day-to-day lives of four disinterested small-town factory workers.
The 96.1 million-subscriber service also announced several other new series last week at its upfront presentation.
New shows on tap for Spike include River Men, a docu-series about the rough and dangerous work of the men who make their living battling the mighty Mississippi River; USA vs. The World, a competition series which pits average Americans who do some of the roughest jobs in the world against their foreign counterparts in the same field; Tank and Cobra, a reality series that follows two bounty hunters; Human Predators, which provides first-hand accounts of people who kill other people professionally or criminally; and Idiot Hall Of Fame, a late-night, half-hour series from veteran television producer Simon Andreae (My Shocking Story, Surgery Saved My Life) that highlights the most idiotic actions of all time.