Showtime Networks Inc.'s latest free preview weekend -- beginning Friday
Jan. 11 and running through Sunday Jan. 13 on participating cable and satellite
systems -- is adding an interactive element for the first time.
Showtime, for instance, will offer a 'virtual brochure' that enables viewers
to take an interactive tour of its Showtime Unlimited package, consisting of
feeds to Showtime Too, Showtime Showcase, Showtime Extreme, Showtime Beyond, The
Movie Channel and TMC Xtra.
Showtime now is promoting the preview on its Web site
(www.sho.com/preview), where viewers can insert their zip code to see
whether their providers are participating.
During the preview weekend, Showtime will offer a $25 rebate to attract new
Chris Isaak, the musician who stars in the eponymous series on the premium
network, will serve as host.
Among the programs to be available during the preview: live coverage of the
Jan. 12 Showtime Championship Boxing bout, The Chris Isaak Show
and such films as What Women Want, Shaft, Nurse Betty,
Scary Movie and Rugrats in Paris: The Movie.