Showtime Backs Queer with Campaign


Showtime is supporting the upcoming return of its original series, Queer
as Folk
,with a multimedia campaign designed to bolster consumer

The premium network announced that it is supporting the second season of
Queer as Folk
-- which begins Sunday, Jan. 6, at 10 p.m. -- through buys on
cable, radio, print and out-of-home media positions.

Besides spots on network radio and sister company MTV Networks, the campaign
will encompass live reads on Howard Stern's syndicated radio show and spot buys
in 15 major markets with large gay populations, such as New York, Los Angeles,
San Francisco and Miami.

The print schedule includes Entertainment Weekly, TV Guide and
US Weekly, as well as such gay-targeted publications as TheAdvocate, Metro Source and Out.

Out-of-home media placements range from bus shelters and phone kiosks to wild
postings in five key markets -- New York, Los Angeles, Chicago, San Francisco
and Philadelphia.

A related 'Something for Everyone Sweepstakes' is part of the promo effort,
which also calls attention to the VHS and DVD release of the series' first
season Jan. 8. A Subaru of America Inc. 'Outback' is being offered as the grand

In addition, the contest is proffering $10,000 worth of Mitchell Gold Co.
furniture, a seven-day gay Caribbean cruise from Atlantis Events Inc. and a TiVo
Inc. personal video recorder, according to the network.