Showtime Boxing Card Draws Big Audience

Malignaggi-Broner Fight Draws Network’s Second Biggest Boxing Audience

Showtime’s Paulie Malignaggi-Adrien Broner welterweight championship boxing match this past Saturday drew 1.3 million viewers, the network’s second biggest audience for a fight telecast, the pay tv service said Wednesday.

The fight, in which Broner won a split decision victory over the former welterweight champion Malignaggi, fell just short of the record 1.4 million viewers garnered by Showtime's Dec. 2012 Miguel Cotto-Austin Trout fight, the most watched fight since Showtime began tracking individual fights in 2009.

Overall the three-fight card drew 900,000 viewers, the second highest average audience since Nielsen began separating Showtime from the networks’ multiplex channels in 2004, according to network officials.  

Also, three of the top-four most watched Showtime Championship Boxing live telecasts have aired in the last seven months— Cotto-Trout, Malignaggi-Broner, and the April 2013 Canelo Alverez-Trout bout.  The fourth fight was the Bernard Hopkins-Jean Pascal fight in 2010, said the network.