Showtime Cranks Huff Promo Machine


Showtime Networks Inc. is putting all of its promotion muscle behind new series Huff.

The series, which debuts Sunday, Nov. 7 at 10 p.m. (EST/PST), stars Emmy Award-winner Hank Azaria as psychiatrist Dr. Craig "Huff" Huffstodt and co-stars Paget Brewster, Anton Yelchin, Blythe Danner and Oliver Platt.

Showtime will simultaneously air the premiere episode of Huff on its multiplex channels, Showtime Too and Showtime Showcase.

The network has also created a multimillion-dollar advertising and marketing campaign consisting of national television, local radio, print advertising, extensive outdoor advertising and advertising on the Web.

Ads will run on CBS and cable networks including MTV: Music Television, VH1, Nick at Nite, TV Land and Comedy Central.

Print ads will run in national publications including Entertainment Weekly, Us Weekly, People, In Touch Weekly, Vanity Fair, Jane, InStyle and Star, and premiere and tune-in ads for Huff will run in the national TV Guide, as well as TV supplements, cable trades and Hollywood trade publications such as Daily Variety and The Hollywood Reporter.

And the network is working with its cable and direct-broadcast satellite affiliates.

On the cable front, Adelphia Communications Corp., Charter Communications Inc., Comcast Corp., Cox Communications Inc., Time Warner Cable and other operators will co-promote the show’s premiere using tactics including direct-response-TV spots, radio spots, letter packages, interviews with Huff talent in customer newsletters, screenings, affiliate incentives and more.

As far as DBS, DirecTV Inc., EchoStar Communications Corp.'s Dish Network and Voom will each offer a free preview weekend of the “Showtime Unlimited” package, making the Huff premiere available to more than 21 million households.