Showtime: Do It Yourself

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Want to subscribe to Showtime? Do it yourself.

The premium network will demonstrate a new self-provisioning application -- developed with Ltd. and running on a Samsung Electronics America Inc. OpenCable Application Platform-enabled HDTV set -- in the CableNET pavilion at the National Show in Atlanta Sunday-Tuesday.

The network said the application is viewable only by non-Showtime subscribers and allows them to access packaging, pricing and additional information, as well as incentives to upgrade.