Showtime Finds a Penny

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Penny Reiss has joined Showtime Networks Inc. in the newly created position of vice president, product integration.

Reiss had been founder and president of entertainment-marketing boutique firm R Brand Inc.

At SNI, she will be responsible for coordinating day-to-day responsibilities associated with product integration, including forging product alliances, commercial tie-ins and merchandising opportunities with outside companies. She will also create relationships with external marketing partners such as retailers, major Web sites and consumer-product companies.

Reiss will report to executive VP of business affairs and production Melinda Benedek and executive VP of creative and marketing Len Fogge.

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