Showtime, GoldPocket Take L Word Wireless

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Showtime is launching an L Word interactive personality profile with GoldPocket Interactive Inc. for cellular-phone users.

Starting this week, The L Word viewers can use their mobile phones to find out which of the show's characters most resembles their own personality by answering a series of questions. The personality-profiling game costs 99 cents and includes additional daily content sent directly to cell-phone users.

Showtime is using GoldPocket’s “EM Connect” platform.