Showtime Joins TCI Co-Op Plan

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Englewood, Colo. -- Showtime has joined Tele-Communications
Inc.'s new joint marketing program, The TCI Co-Op Connection.

The retention-marketing program debuted last month, with
Home Box Office, Disney Channel, Comedy Central, Lifetime Television and MTV: Music
Television also set to participate.

TCI is offering participating programmers integrated
packages of targeted-marketing tactics, including exposure in customer newsletters, bill
inserts and cross-channel advertising.

The program has three levels of participation -- gold,
silver and bronze -- with varying degrees of customer exposure and rate-card options.

Gold-level sponsorship includes a full-page, four-color ad
in TCI's new monthly newsletter, The TCI Connection, as well as multiple
30-second cross-channel spots and promotions in the outside wrap of Cable Guide
magazine, which is sent to 2.5 million TCI customers.

Gold-level sponsors can also receive mentions on billing
statements, and they are included as part of TCI's customer call-in messaging.

HBO debuted as a gold-level sponsor to promote its From
the Earth to the Moon
miniseries. Showtime will be a gold-level sponsor this month to
promote its original program exploring Gulf War Syndrome, Thanks of a Grateful Nation.

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