Englewood, Colo. -- Showtime has joined Tele-Communications
Inc.'s new joint marketing program, The TCI Co-Op Connection.
The retention-marketing program debuted last month, with
Home Box Office, Disney Channel, Comedy Central, Lifetime Television and MTV: Music
Television also set to participate.
TCI is offering participating programmers integrated
packages of targeted-marketing tactics, including exposure in customer newsletters, bill
inserts and cross-channel advertising.
The program has three levels of participation -- gold,
silver and bronze -- with varying degrees of customer exposure and rate-card options.
Gold-level sponsorship includes a full-page, four-color ad
in TCI's new monthly newsletter, The TCI Connection, as well as multiple
30-second cross-channel spots and promotions in the outside wrap of Cable Guide
magazine, which is sent to 2.5 million TCI customers.
Gold-level sponsors can also receive mentions on billing
statements, and they are included as part of TCI's customer call-in messaging.
HBO debuted as a gold-level sponsor to promote its From
the Earth to the Moon miniseries. Showtime will be a gold-level sponsor this month to
promote its original program exploring Gulf War Syndrome, Thanks of a Grateful Nation.