Showtime and Apogee have inked a partnership that paves the way for certain colleges and universities to make the Showtime Anytime app available to college and university students.
Apogee said it will include Showtime Anytime at no added charge for any school that adds Showtime to their video offering. Schools that support the offer will enable students to authenticate themselves on the app using their existing school credentials.
Apogee, which acquired Campus Televideo in 2015, and Showtime did not announced which schools will support the premium programmer’s TV Everywhere app early on, but Apogee’s public school partners include the University of Washington, Princeton University, MIT, Texas A&M, University of Colorado, Purdue University, Auburn, University of Tennessee, Duke, University of Southern California, Buffalo State University, San Francisco State University, Birmingham-Southern College, and the University of North Texas, among others.
The Showtime Anytime app provides access to on-demand programming as well as the network’s live East and West coast feeds, and supports several platforms, including iOS and Android mobile devices and Amazon Fire tablets and Fire TV devices, Roku players, the Google Chromecast, Android TV devices, Xbox One consoles, Web browsers and Samsung smart TVs.
Connecting with on-campus students on streaming devices has become a growing priority for MVPDs and programmers. Comcast, for example, offers Xfinity on Campus, which uses the MSO’s cloud-based X1 platform, and Cox Communications offers a product called Campus Connect. Philo, which counts HBO among its backers, also offers pay TV services in partnership with multiple colleges and universities.