Showtime Offers Instant Activation


Showtime Networks Inc. said it is airing promotional spots on EchoStar
Communications Corp.’s Dish Network that allow for ordering and instant
activation of the "Showtime Unlimited" 10-channel multiplex.

On-screen prompts will appear during certain shows, beckoning potential
customers to order the $11.99 monthly package by pressing the "select" button.
The option is enabled by Dish’s OpenTV Corp. interactive-TV platform.

Showtime said it is the first premium network to enable instant ordering and
activation via interactive-TV ads.