Showtime Networks Inc. said it is airing promotional spots on EchoStar
Communications Corp.’s Dish Network that allow for ordering and instant
activation of the "Showtime Unlimited" 10-channel multiplex.
On-screen prompts will appear during certain shows, beckoning potential
customers to order the $11.99 monthly package by pressing the "select" button.
The option is enabled by Dish’s OpenTV Corp. interactive-TV platform.
Showtime said it is the first premium network to enable instant ordering and
activation via interactive-TV ads.