Showtime announced Wednesday that it will support the premiere of its new
"darkly comedic" series, Dead Like Me, with a "Job to Die for
The series will premiere Friday, June 27, at 10 p.m.
The sweepstakes, linked to Monster Worldwide Inc.'s online career site (www.monster.com), will offer as its grand
prize a walk-on role in a future episode of Dead Like Me plus
In the weekly series, a young woman gets "a job to die for," Showtime said,
when she is suddenly killed with a chunk of the Mir space station that falls to
earth, hitting her on the head. In her afterlife, she becomes the grim
Showtime will promote the sweeps via on-air promotion spots, directing
viewers to the Monster Web site to enter the contest.
In addition, Monster will contribute a supporting electronic-mail campaign
and also insert Dead Like Me messages in 3 million fortune cookies in the
New York metro area, Showtime said.
The premium network recently began a tune-in campaign for the new series, as
well, buying time on network radio, in print, online, out-of-home and on UPN's
Buffy the Vampire Slayer as of May 20, as well as on MTV: Music
Television, MTV2, VH1, Comedy Central and Sci Fi Channel, plus local TV stations
in an unspecified number of markets.