The Group Advanced Marketing and Advertising will handle Showtime Networks Inc.’s Hispanic marketing and advertising responsibilities, the programmer announced Tuesday.
"Showtime sought a partnership with an agency experienced in Hispanic marketing, and we believe we found the right match with The Group," senior vice president of marketing Geof Rochester said in a prepared statement.
"We are confident that the combined creativity between The Group and Showtime will result in creative, effective and measurable results that will help us to serve our affiliates as they, too, expand their efforts in the Hispanic market," he added.
Added The Group managing partner Rudy Bozas, "We believe Showtime has demonstrated a strong commitment to the Hispanic market, and it is bringing quality programming to those subscribers. This combination is the foundation for success in this market."